Our story began with a problem - sweaty car seats after a mountain biking adventure. We spend most of our days outside in the Texas heat, humidity and rain, and we needed a simple solution to keep our leather seats nice and our beach bums dry. We recognized the need for a badass solution to protect our seats, ditching the traditional flower beach towels for something more rugged. Our oversized utility towel was born out of this necessity, designed to hook over beach chairs, car seats, and more, perfect for the gym, beach, or poolside. That became the next adventure finding the perfect material, thats fast drying, light weight yet big enough to cover all the essential needs.. Then came the name, if you know my husband you know he always says exactly what he’s thinking weather you want to hear it or not. He definitely has a backbone, and that became the brand. Because when you have Backbone, you're ready for any adventure

Have a backbone.